Scale

Extend what works without reintroducing chaos.

Why this Phase exists

The Scale phase focuses on expanding proven AI capabilities to new teams, processes, and domains. Rather than reinventing solutions, organizations replicate success using standardized patterns, shared infrastructure, and institutional knowledge.

Scaling without strong foundations increases risk exponentially. Scaling with the right operating model compounds value.

Where this phase fits in the journey

Discover
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Pilot
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IOC
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FOC
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Scale
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Frameworks for this phase

AI Altitude Model

AAM

The AI Altitude Model (AAM) is a staged operating framework that helps organizations understand where they are in their AI adoption journey and what is required to safely progress from experimentation to full operational control and sustained value realization.

Explore Framework

Flight Crew Operating System

FC-OS

The end-to-end operating system that governs how organizations discover, deploy, adopt, and scale AI.

Explore Framework

AI Adoption Operating Model

AAM

A structured model that maps AI initiatives from experimentation to sustained operational impact.

Explore Framework

OODA Loop

OODA

A continuous decision loop to observe, orient, decide, and act on AI performance in real operations.

Explore Framework

Operational Viability Index

OV

A composite index that measures whether an AI initiative is ready to operate sustainably.

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Control Tower Governance Model

CT

A centralized governance model that manages AI execution, risk, and value realization.

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Champions Program

CHAMP

A structured network of internal champions that drive adoption inside the business.

Explore Framework

Briefings to master this phase: 

How you know you're in this phase

  • One or more AI capabilities have reached Full Operational Capability
  • There is demand to expand usage across teams, functions, or regions
  • The organization has learned where AI does not work as well as where it does
  • Leadership prioritizes disciplined expansion over speed

What must be true to move forward

  • Proven AI capabilities are deployed broadly without degrading performance
  • New use cases follow established operating and governance patterns
  • Change fatigue is managed through clear sequencing and ownership
  • AI adoption progresses without creating operational instability